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Patrick Roy Introduces Key Colleagues and New Company Name: Immina Films

The company announces an agreement with Les Films Séville and the theatrical release of its first film.

Montréal, October 31, 2022 – Patrick Roy today confirms that Immina Films will be the name of his new distribution company, the creation of which was announced August 26, and introduces his key colleagues.

A strong, reputable management team

Marie-Hélène Lamarche is Vice-President, Marketing and Theatrical Distribution, and Co-Managing Director. Marie-Hélène has been working in the film industry for close to 20 years. She is behind the marketing of more than 1,000 films in her career, including more than 100 Quebec films such as the hits De Père en Flic 1 and 2, Bon Cop Bad Cop 1 and 2, 1987, 1991, and Mommy to name but a few. Vice-President, Marketing and Communications at Les Films Séville until June 2022, Marie-Hélène has an MBA and is involved in various organizations that promote Quebec cinema. Over the years, she has built strong relationships with producers and partners in the industry.

Xavier Trudel is Vice-President, Acquisitions and Business Development, and Co-Managing Director. Xavier has been working in the film and television industry for close to 25 years. He worked at Les Films Séville and Entertainment One for more than 15 years where he held several key positions in acquisitions and sales of film, tv series and documentaries, including Executive Vice-President, Sales for the Americas. Having developed several strategic partnerships and with an MBA, Xavier has contributed to making thousands of hours of content available on a multitude of local and international platforms.

Nancy Giroux joins the team as Director, Programming. With over 20 years of experience in the film industry, Nancy has successfully handled the logistics of bringing hundreds of films to the screen. Whether it be for Menteur, Louis Cyr, La Guerre des Tuques 3D or L’Arracheuse de Temps, to name but a few, Nancy has contributed to increasing the visibility of local cinema in theatres across Quebec. Nancy rose through the ranks at Les Films Séville, where she was most recently Programming Supervisor until June 2022. Her track record is impressive, and she is highly appreciated by all the theatre representatives and their partners.

“I am excited to be able to begin this new adventure with such a great team. I have known Marie-Hélène, Xavier and Nancy for years, and it is a privilege to be able to count on their expertise, talent and passion right from the start of Immina Films”, said Patrick Roy.

Other colleagues will also join the team in the next few weeks.

An extensive catalogue of Quebec films

Under an agreement with eOne’s Les Films Séville, Immina Films will distribute many Quebec films over the coming years. The exclusive agreement with Les Films Séville also includes the sub-distribution of all the films and television series for which it owns rights. The extensive catalogue of Quebec films built over the years by Les Films Séville will therefore continue to be distributed by a Quebec company, with, as always, the goal of maximizing accessibility to it. Additional venues for collaboration with Les Films Séville – eOne are also possible.

A first film in theatres on November 25

23 décembre is the first film Immina Films will release theatrically, beginning on November 25. Directed by Miryam Bouchard, written by India Desjardins, and produced by Guillaume Lespérance, the feature film, a rare Christmas movie produced in Quebec, is already generating a strong buzz. The trailer, launched two weeks ago, already has hundreds of thousands of views.

The other films to be distributed by Immina Films in 2023 will be announced in due course.


Source: Patrick Roy, President, Immina Films

Media requests: Marie Routhier, President and Partner, annexe | 514-573-0607


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