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Mois des Câlins de Sainte-Justine:

Year 16 and Still Going Strong!

30,000 Tubes of “Rose Câlins” Lip Perfector On Sale Now
to Support Children at the Marie Enfant Rehabilitation Centre


Montreal, January 25, 2022 — As the 16th annual Mois des Câlins de Sainte-Justine campaign gets underway, the CHU Sainte-Justine Foundation and its long-time partners, Rythme, Jean Coutu and Clarins, invite members of the public to show their love for this very hug-worthy cause. Starting January 25, 2022, there will be 30,000 tubes of Clarins “Rose Câlins” Lip Perfector on the shelves of the 344 Jean Coutu stores across the province, all in support of the CHU Sainte-Justine Foundation. For every $20 tube, Jean Coutu and Clarins will together donate $10 to the CHU Sainte-Justine Foundation to support the health of children and mothers-to-be. Since 2007, this initiative has raised close to $5 million so that Sainte-Justine can continue to deliver the best possible standard of care to Quebec families.


The Marie Enfant Rehabilitation Centre (CRME) is the only exclusively pediatric rehabilitation facility in Quebec and one of Canada’s leading authorities in the field. Every year, 5,000 young patients are treated at the CRME for a motor impairment or language disorder. The CRME’s mission is to help children like Victor — this year’s campaign ambassador — develop their capacities, optimize their independence and acquire skills essential to daily living.


Victor has epilepsy and Rasmussen syndrome, a rare condition affecting fewer than 3people in 10 million. He spent more than six months at Marie Enfant after having brain surgery. Today, thanks to the care and support he received from the rehabilitation professionals, he can make the most of his life as a 10-year-old boy.


Our ever-loving Hug Squad!

Once again this year, the Mois des Câlins campaign will rely on its incredible Hug Squad to


take to the airwaves at Rythme and speak on behalf of children who need a helping hand. Julie Bélanger, Marie-Eve Janvier and Marie-Christine Proulx will be joined by first-timers Isabelle Racicot and Nadia Bilodeau to reach out to listeners and ask them to give in response to Sainte-Justine’s appeal.


Our ever-popular drawing contest!

Last year, the Dessine-moi un câlin judges had the near-impossible task of choosing from the hundreds of wonderful submissions received from budding artists across Quebec. In the end, they agreed that — drum roll, please! —11-year-old Maygan from Blainville was deserving of top honours. Not only is her artwork gracing the 30,000 boxes of Lip Perfector for this 16th annual campaign, but she has also been awarded a $1,000 gift certificate to a book and toy retailer. Once again this year, young creators aged 5 to 12 are encouraged to send in their drawings between January 6 and February 11, 2022.


For more information about the Mois des Câlins de Sainte-Justine campaign and the Dessine-moi un câlin contest, go to calins.ca.


Be sure to visit our partners’ websites at rythmefm.com, jeancoutu.com and clarins.com.


And follow the hashtag #moisdescâlins on social media.


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Source: CHU Sainte-Justine Foundation


Media enquiries:

Marie-Noël Phaneuf

annexe

514 553-2570


About the CHU Sainte-Justine Foundation

The CHU Sainte-Justine Foundation’s mission is to engage the community and support the CHU Sainte-Justine in its pursuit of excellence and its commitment to providing children and mothers with one of the highest levels of health care in the world, now and in the future. Please visit fondationstejustine.org to learn more.

About CHU Sainte-Justine

The Sainte-Justine University Hospital Centre (CHU Sainte-Justine) is the largest mother-child centre in Canada and the second largest pediatric hospital in North America. A member of the Université de Montréal extended network of excellence in health (RUIS), Sainte-Justine has 5,457 employees, including 1,532 nurses and nursing assistants; 1,000 other healthcare professionals; 520 physicians, dentists and pharmacists; 822 residents; and more than 204 researchers, 41 volunteers and 4,416 interns and students in a wide range of disciplines. Sainte-Justine has 484 beds, including 67 at the Centre de réadaptation Marie Enfant, the only exclusively pediatric rehabilitation centre in Québec. The World Health Organization has recognized CHU Sainte-Justine as a “health promoting hospital.” To learn more, please visit chusj.org.


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