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Matane Productions is now

Multicolore Projects

The Montreal expert in event production, with projects that

make an impact here at home and around the world.

Montreal, April 20, 2023Multicolore—the organization behind Piknic Électronik, Igloofest, the MEG Montréal Festival, Super Fête, and Courage!—is proud to announce that the event production division acquired in 2018, Matane Productions, is now called Multicolore Projects. Matane Productions has been involved in the creation, production, and operation of events in Quebec and around the world, specializing in the executive production of highly creative projects with outstanding production value. Multicolore has some 50 full-time employees and developed over 50 large-scale projects to date, including show productions, immersive experiences, sports and eSports events, corporate events, and festivals.

“In order to better support growth and reflect the scale of the projects we deliver, we felt the need to bring Matane Productions under the Multicolore umbrella,” says Multicolore Co-founder and President, Pascal Lefebvre. “It was the perfect time to showcase our projects and expertise in a whole new light.”

"Our signature approach is to gather the best possible talent together for every project we deliver,” adds Multicolore Projects Executive Producer, Martin Lévesque. “We use cutting-edge strategies and technology to drive our creatives, our approach with clients and our projects. We are bringing that same philosophy to Multicolore Projects, making the sum of all our parts that much stronger while reflecting our core values.”

“We continue to provide a 360-degree vision and turnkey solutions,” says Multicolore Projects Co-founder and Executive Producer, Louis-David Loyer. “Authentic, honest, positive, passionate, our teams are made of the very best talent in the world and we’re proud to provide them with a new brand identity that truly reflects who we are.”

New brand image, same passionate people

With the promise of always delivering Spectacular experiences, full of true colors, Multicolore Projects continues to support their many clients with passion and engagement.

Under the direction of Pascal Lefebvre, Vice President of Marketing and Development Céline Payelle will continue to supervise the growth and development of Multicolore Projects, accompanied by Martin Levesque and Louis-David Loyer.

The team’s latest projects include:

  • Rainbow Six Siege : Six Invitational (Montreal, 2023) – Client: Ubisoft

  • The Queen’s Ball : A Bridgerton Experience (North American tour, 2021-2022) – Client: Fever / Netflix

  • Formula E (Diriyah, Saudi Arabia, 2022) – Client: TIME Entertainment

  • Canada at the Frankfurt Book Fair (Frankfurt, Germany, 2020-2021) – Client: Canada Heritage

  • 50th anniversary of the United Arab Emirates at Expo 2021 Dubai (Dubai, UAE, 2021) – Client: David Atkins Enterprises

  • Oasis Diriyah (Riyadh, Saudi Arabia, 2019) – Client: Designlab Events LLC

  • Many Montreal-based projects for SSENSE, with brands including Amiri (2022), Vans (2022), Versace Jeans couture (2022), Drew house (2022), and many more


The Multicolore team is excited to be collaborating with their partner, agency Deux huit huit to revise their brand image and website.

About Multicolore

Multicolore has successfully made its mark on the Quebec event and cultural scene for nearly 20 years. Masterfully creating colourful, inspiring, creative, and vibrant experiences, Multicolore is responsible for such must-see Montreal events as Piknic Électronik, Igloofest, the MEG Montreal Festival, and Super Fête. It includes a production division, Multicolore Projects, as well as Courage!. Multicolore creates and produces festivals and events around the world by imagining unique and entertaining social experiences that use a mix of talent and colourful creative collaborations in event and experiential marketing.


Source: Multicolore

Media contacts:

Philip Vanden Brande | Executive Publicist, annexe | +1 438 402 7391

Marie-Noël Phaneuf | Publicist, annexe | 514 553-2570


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