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Aire Ouverte celebrates its first anniversary

and starts its national expansion


Montreal, May 5, 2022 – Today Aire Ouverte turns 1! Since May 2021, the digital platform offers a 2D virtual gathering space to local cultural companies. Using the Gather video conferencing system, it allows visitors to get together via avatars. Both playful and professional, this innovative concept offers tailor-made solutions to organizations looking to maintain and develop local and national business relationships.

“We’re very proud to have created a dynamic community, and we’re grateful to our clients and partners who joined the project. Our success proves that there is a real need in the cultural industry for the integration of new technologies for social event purposes. This is very promising for the expansion of our platform throughout Canada,” says Sébastien Collin, Founder and President of Aire Ouverte.

Major projects over the past year have included the opening night of the Pleins Écrans film festival, which Aire Ouverte made possible by streaming short films in a virtual cinema specifically created for that occasion. Five concerts were also live streamed in several Rouyn-Noranda locations virtually created for a networking event by the Festival de musique émergente d’Abitibi-Témiscamingue. The platform allowed them to organize virtual events of all kinds, reinventing the way to bring people together.

Aire Ouverte's client list includes several major players of the culutral industry, notably the Festival international de la chanson de Granby, the SOCAN Foundation, the Délégation générale du Québec à Mexico, the Réseau des organisateurs de spectacles de l’Est-du-Québec (ROSEQ), and Global Toronto.



By creating virtual offices, venues, cities, or simply tailor-made spaces, Aire Ouverte provides a virtual gathering place to its clients and the public for professional activities as well as for entertainment.


Continuing growth in Canada

The first anniversary of the platform occurs as it is undergoing expansion. Various launches have already happened in Moncton and Toronto, at the office of the Fédération culturelle canadienne-française (FCCF) in Ottawa, and at the National Alliance of the Music Industry (ANIM), where the Maison de la musique was tailor-made to fit their needs. The arrival of the FCCF and its 22 provincial, territorial and national members, in addition to the 53 members of the ANIM, will allow the Francophone cultural industry to create virtual offices in new Aire Ouverte territories. Cities in every province will be launched every month until Canada is 100% represented virtually. The Central Station will become the rallying point for each province, and a crossroad for all movements across Aire Ouverte.

To learn more about Aire Ouverte, visit aireouverte.net and our Facebook page.

ABOUT AIRE OUVERTE

Launched in May 2021, this virtual open world dedicated to networking and telecommuting in the cultural sector represents the geography of Quebec — and soon Canadian Francophonie—through its cultural cities and music scene highlights. Members can access it at any time for their professional or informal meetings and take part in this online community. By recreating offices, venues and even cities, Aire Ouverte energizes the cultural industry via networking activities, conferences and concerts, which are virtual and adapted to the needs of the industry. In November 2021, Aire Ouverte was rewarded for Cultural Initiative of the year at the Gala de la Musique indépendante québécoise.

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Source:

Spectacle Bonzai

Media requests:

Mathieu Latour | annexe | 450 544-1332


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