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$400,000 Raised in Record Time for Sainte-Justine’s

16th Annual Mois des Câlins Campaign

Quebecers’ love for Sainte-Justine remains strong

and steadfast from one year to the next



Montreal, February 16, 2022 — The CHU Sainte-Justine Foundation wrapped up the 16th annual Mois des Câlins campaign on a note of undying gratitude toward individual supporters across the province and its long-time event partners, Rythme, Jean Coutu and Clarins. Quebecers never tire in showing how much they care about the children and families of Sainte-Justine. This was truer than ever this year, with all 30,000 tubes of Clarins “Rose Câlins” Lip Perfector, available exclusively through Jean Coutu stores in Quebec, selling out in a record number of days. For every tube sold, $10 was donated to the Foundation, representing a total of $300,000. This amount will help make it possible for the professionals at Sainte-Justine to continue to deliver state-of-the-art care with a profoundly human touch. Jean Coutu also went a step further and generously made a $100,000 donation to this heartwarming initiative. Throughout the campaign, the social media stories of courage and determination of young patients like Victor, our ambassador for the 16th annual campaign, touched everyone’s hearts.

“The Mois des Câlins campaign is an opportunity for us to give back to the hospital that took such good care of Victor for so many months — and that continues to be there for him even today. It makes my heart sing to know that Quebecers support Sainte-Justine through thick and thin and inspire them to reach to even greater heights. This gives families like ours the energy and resilience to keep going when things get tough. It’s an incredible gift. Thank you from the bottom of my heart to everyone who contributed,” said Juliana Nogueira, the grateful mother of Victor, a Sainte-Justine patient. The success of this campaign would not have been possible without the Rythme Hug Squad, namely Isabelle Racicot, Julie Bélanger, Marie-Christine Proulx, Marie-Eve Janvier and Nadia Bilodeau. They reached out to listeners and encouraged them to be generous in their support. And on the front lines of the campaign, the cosmeticians at Jean Coutu stores across Quebec played a vital role in the sale of Clarins “Rose Câlins” Lip Perfectors. Building a healthier future through the CHU Sainte-Justine Foundation By embracing this cause and supporting the Foundation’s efforts, Quebecers and Mois des Câlins partners are empowering Sainte-Justine to make the most of every opportunity to advance pediatric medicine, now and in the future, and provide the highest standard of care to young patients, no matter the circumstances. As a result, Sainte-Justine’s teams of professionals can keep looking for answers, regardless of how hard they may be to find. Support for the CHU Sainte-Justine Foundation is a pledge to building a healthier future for children and mothers-to-be. The Marie Enfant Rehabilitation Centre: Where victories, big and small, change lives every single day The story of 10-year-old Victor shows how devastating an impact a serious health condition can have on a child. An institution like Sainte-Justine is crucial to finding ways forward. And its Marie Enfant Rehabilitation Centre (CRME), the only facility in Quebec dedicated exclusively to pediatric rehabilitation, is instrumental in addressing issues like a loss of mobility, physical function or language. Thanks to the specialized teams of experts and the leading-edge equipment at the CRME at Victor’s disposal, not to mention his own spirit of determination, he has made tremendous progress. Every day, he learns something new so he can do more for himself. The physiotherapy, occupational therapy, speech-language pathology, psychotherapy and specialized education teams are all key members of Victor’s rehabilitation team. The innovative treatments and highly specialized services he has access to are a direct result of donors’ contributions. It is this generosity that is essential to the personalized approach that make such a difference for him and other youngsters just like him. Hundreds of drawings, hundreds of hugs The Dessine-moi un câlin contest wrapped up on February 11. Children aged 5 to 12 drew their hearts out in the hopes of being singled out for top honours. Hundreds of pieces of artwork flooded in to the delight of the members of the selection committee. The winner will see their masterpiece grace the packaging of the 2023 Clarins “Rose Câlins” Lip Perfector during next year’s campaign. The prize also comes with a $1,000 gift card to spend at a book and toy retailer (or the equivalent).

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Source : CHU Sainte-Justine Foundation Medias : Marie-Noël Phaneuf | annexe | 514 553-2570 / marienoel@annexe.media About the CHU Sainte-Justine Foundation The CHU Sainte-Justine Foundation’s mission is to engage the community and support the CHU Sainte-Justine in its pursuit of excellence and its commitment to providing children and mothers with one of the highest levels of health care in the world, now and in the future. Please visit fondationstejustine.org to learn more. About CHU Sainte-Justine The Sainte-Justine University Hospital Centre (CHU Sainte-Justine) is the largest mother-child centre in Canada and the second largest pediatric hospital in North America. A member of the Université de Montréal extended network of excellence in health (RUIS), Sainte-Justine has 5,457 employees, including 1,532 nurses and nursing assistants; 1,000 other healthcare professionals; 520 physicians, dentists and pharmacists; 822 residents; and more than 204 researchers, 41 volunteers and 4,416 interns and students in a wide range of disciplines. Sainte Justine has 484 beds, including 67 at the Centre de réadaptation Marie Enfant, the only exclusively pediatric rehabilitation centre in Québec. The World Health Organization has recognized CHU Sainte-Justine as a “health promoting hospital.” To learn more, please visit chusj.org.





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