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17th Annual Mois des Câlins Campaign

Breaks a New Record

30,000 Clarins “Rose Câlins” Lip Perfectors fly off the shelves

faster than ever, raising $400,000 for Sainte-Justine

Montreal, February 17, 2023— The CHU Sainte-Justine Foundation wrapped up the 17th annual Mois des Câlins campaign on a note of undying gratitude toward individual supporters across the province and its long-time event partners, Rythme, Jean Coutu and Clarins. Quebecers never tire in showing how much they care about the children and families of Sainte-Justine. This was truer than ever this year, with all 30,000 tubes of Clarins “Rose Câlins” Lip Perfector, available exclusively through Jean Coutu stores in Quebec, selling out in a record number of days. For every tube sold, $10 was donated to the Foundation, representing a total of $300,000. This amount will help make it possible for the professionals at Sainte-Justine to continue to deliver state-of-the-art care with a profoundly human touch. Once again, Jean Coutu generously topped up these proceeds with a $100,000 donation of its own. Several heartwarming stories of courage and determination from young patients like campaign ambassadors Alexis, Anne-Marie and Sade were also shared on social media as part of this initiative.

Left to right : Delphine Brodeur, CHU Sainte-Justine Foundation, Geneviève Proulx, Clarins, Julie Riel, CHU Sainte-Justine Foundation, Nathalie Auger, Rythme, Catherine Latendresse, Jean Coutu, Sébastien Benoit, Isabelle Racicot and José Gaudet, hosts, Rythme.

“Sainte-Justine was the only place I could’ve delivered Alexis,” said his mother, Martine. “Neither one of us would’ve made it through had it not been for the expert care of the high-risk pregnancy teams. Today, 15 years later, we are even more grateful. Alexis has gradually regained the use of his legs, in no small part because of the incredible doctors and other professionals who have cared for him and the donors who support this commitment to excellence. For families like ours, seeing so many people rally around the Mois des Câlins is an amazing gift. Thank you from the bottom of our hearts to everyone for their contributions.”

The success of this campaign would not have been possible without the Rythme Hug Squad, namely Marie-Eve Janvier, Marie-Christine Proulx, Isabelle Racicot, Nadia Bilodeau, Anouk Meunier and Francisco Randez. They reached out to listeners and encouraged them to be generous in their support. And on the front lines of the campaign, the cosmeticians at Jean Coutu stores across Quebec played a vital role in the sale of Clarins “Rose Câlins” Lip Perfectors.

Building a healthier future through the CHU Sainte-Justine Foundation

By embracing this cause and supporting the Foundation’s efforts, Quebecers and Mois des Câlins partners are empowering Sainte-Justine to make the most of every opportunity to advance pediatric medicine, now and in the future, and provide the highest standard of care to young patients, no matter the circumstances. As a result, Sainte-Justine’s teams of professionals can keep looking for answers, regardless of how hard they may be to find. Support for the CHU Sainte-Justine Foundation is a pledge to building a healthier future for children and mothers-to-be.

The Marie Enfant Rehabilitation Centre: Where victories, big and small, change lives every single day

The story of 15-year-old Alexis, who was born with spastic cerebral palsy, shows how much of an impact a serious condition like this can have on a young life. Fortunately, the Marie Enfant Rehabilitation Centre (CRME), the only provincial facility dedicated exclusively to pediatric rehabilitation, is there to help young patients improve their mobility, locomotor function and speech. The expertise of the CRME’s teams, its leading-edge equipment and its patient-centric approach, combined with Alexis’s own determination, have been crucial in helping him gradually regain the use of his legs. With every passing day, he is growing more and more independent. In November, after six long months of intensive rehab, he was proud to ring the victory bell, announcing he would be going home — standing tall on his own two feet.

Hundreds of drawings, hundreds of hugs

The Dessine-moi un câlin contest wrapped up on February 20. Children aged 5 to 12 drew their hearts out in the hopes of being singled out for top honours. Hundreds of pieces of artwork flooded in to the delight of the members of the selection committee. The winner will see their masterpiece grace the packaging of the 2024 Clarins “Rose Câlins” Lip Perfector during next year’s campaign. The prize also comes with a $1,000 gift card to spend at a book and toy retailer (or the equivalent).


Source: CHU Sainte-Justine Foundation

Media enquiries:

Marie-Noël Phaneuf


514 553-2570

About the CHU Sainte-Justine Foundation

The CHU Sainte-Justine Foundation’s mission is to engage the community and support the CHU Sainte-Justine in its pursuit of excellence and its commitment to providing children and mothers with one of the highest levels of health care in the world, now and in the future. Please visit to learn more.

About CHU Sainte-Justine

The Sainte-Justine University Hospital Centre (CHU Sainte-Justine) is the largest mother-child centre in Canada and the second largest pediatric hospital in North America. A member of the Université de Montréal extended network of excellence in health (RUIS), Sainte-Justine has 5,457 employees, including 1,532 nurses and nursing assistants; 1,000 other healthcare professionals; 520 physicians, dentists and pharmacists; 822 residents; and more than 204 researchers, 41 volunteers and 4,416 interns and students in a wide range of disciplines. Sainte-Justine has 484 beds, including 67 at the Centre de réadaptation Marie Enfant, the only exclusively pediatric rehabilitation centre in Québec. The World Health Organization has recognized CHU Sainte-Justine as a “health promoting hospital.” To learn more, please visit


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